Go! Airlines Trying to Rebrand Itself as Aloha Airlines

[Kathie Fry]

Yesterday the Go Airlines attempt to rebrand itself as Aloha Airlines was temporarily blocked by federal Bankruptcy Judge Lloyd King as being insensitive. The issue will come up for review again in February of 2009. Here is some history...

2008 April 06
Sky Wars: The Rise and Fall of Aloha Airlines

2008 November 20
Mokulele Enters Hawaii's Crowded Inter-Island Market

2008 November 28
Mesa to Rebrand Go! Airlines As Aloha Airlines

2008 November 29
Go Airlines Might Start Flying Under Aloha Airlines Name

2008 December 2
Aloha Airlines May Be Resurrected - In Name Only

2008 December 3
Go! Airlines Outbids Hawaiian Airlines for Aloha

2008 December 4
Letter From the President of Mokulele Airlines

2008 December 4
Angry Judge Blocks Go's Bid To Become Aloha

2008 December 4
GO's Chance to Fly as Aloha Will Have to Wait Till February

If the Go Airlines effort gets approved, I guess all of the Go! Airline planes will be repainted with the Aloha Airlines logo and name. Could Hawaii's inter-island airline war get any stranger???

- Kathie

[Kathie Fry]

An update on Go Airlines' attempt to rebrand itself as Aloha Airlines:

In May of 2009, United States Bankruptcy Judge Lloyd King ruled that Go! Airlines cannot rebrand itself as Aloha Airlines. Judge King blamed Go! for the demise of Aloha Airlines in March of 2008 and he ruled it would therefore not be reasonable for Mesa's Go! Airlines to take over the Aloha Airlines Brand.

From Judge King: "Mesa succeeded in inflicting great harm, not only upon Aloha corporate entities but also upon thousands of Aloha employees and families. It is difficult to imagine a court overlooking what Mesa has done and putting its stamp of approval on Mesa’s subsidiary, Go Airlines, becoming Aloha."
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- Kathie